Discovery Channel
Infrastructure of an Olympic Village
Introduction
Led by their flagship brand the Discovery Channel, Discovery Networks International executes an extensive localization strategy by offering customized programming and localized schedules via more than 100 unique distribution feeds. Reaching more than 777 million cumulative subscribers in over 170 countries and 35 languages, Discovery delivers global appeal and local relevance, connecting with diverse audiences by providing context and knowledge for the ever-changing world around them.
Solution
Animations were rendered in Maya and After Effects, creating high impact visuals that were syncronised to music. An actionscript / xml driven information panel was integrated to deliver over 150 pages of text, image, video and / or audio files. The system also had to support a multi-language format and was published in Traditional and Simplified Chinese, International English, Portuguese and several other EMEA languages. For the live version please visit The Infrastructure of an Olympic Village.